How Social Media Influencers Are Increasing Anxiety in Women

Social media platforms are a double-edged sword. On one hand, they connect us to the world, provide entertainment, and offer a platform for self-expression. On the other hand, they can fuel anxiety and insecurities, particularly among women. A significant part of this problem stems from the rise of social media influencers.

What is a Social Media Influencer?

A social media influencer is an individual who has established credibility in a specific industry or niche on social media platforms. They have a large following, and their opinions and lifestyle significantly impact their followers’ choices and behaviour.

Influencers usually post content about fashion, beauty, fitness, travel, and luxury lifestyles. They often portray a seemingly perfect life, full of glamour, success, and happiness, which many followers aspire to achieve.

The Link Between Social Media Influencers and Anxiety

While it’s great to have role models and inspiration, the downside is that the constant exposure to ‘perfect’ lives can lead to feelings of inadequacy and increased anxiety among followers. This issue is particularly prevalent among women, who often compare themselves with these influencers.

A study by the Royal Society for Public Health in the UK found that Instagram, where most influencers are based, is the worst social media platform for mental health. It causes anxiety, depression, loneliness, bullying, and body image issues.

The problem arises when followers compare their lives with the carefully curated and often unrealistic images influencers post. This comparison trap can lead to a decrease in self-esteem, an increase in anxious thoughts, and even trigger mental health issues.

How to Avoid Increased Anxiety

Here are some practical steps to avoid falling into the anxiety trap:

1. Limit Social Media Time: Set boundaries for your time on social media. Apps like Instagram now let you set daily reminders to manage your time on the platform.
2. Be Selective: Not all influencers contribute to anxiety. Follow those who promote a healthy lifestyle, body positivity, and mental health awareness.
3. Reality Check: Remember that social media is a highlight reel. What you see is often not an accurate representation of someone’s life. It’s okay if your life doesn’t look like a perfectly edited Instagram feed.
4. Practice Self-care and Mindfulness: Take care of your mental health. Practice mindfulness, meditation, and self-care activities that make you feel good about yourself.
5. Seek Professional Help: If social media is causing significant stress or anxiety, speaking with a mental health professional may be helpful. They can provide strategies to cope with these feelings.

In conclusion, the digital age has given rise to a new form of anxiety driven by the constant comparison with social media influencers. It’s crucial to remember that your value is not defined by likes, comments, or shares. At StartPoint Counselling, we have expert counsellors who specialize in helping you build an authentic perception of yourself in society that isn’t influenced by the distorted lens of social media.

We’re here to help you navigate the noise and regain self-confidence. Give us a call on 07 3458 1725 or the link below to book a complimentary 15-minute phone call with one of our counsellors. Remember, it’s okay to disconnect from the online world to reconnect with the authentic you.